Last week was my second year attending Colorado Startup Week - rebranded from Denver Startup Week to highlight innovation and technology across the state. It is amazing that it is a free event driven by the community to celebrate startups and entrepreneurs.
It was challenging to optimize my schedule with so many talks happening, but I attended around a dozen events including panels, fireside chats and social hours. I took pages of notes on artificial intelligence technologies, tips on selling yourself, information about the Colorado startup scene and more. The key themes below emerged from my reflection on the week.
In a world where AI makes coding and technology more accessible, it is even more important for companies to differentiate themselves with creativity.
Vibe coding has taken off recently, and tools such as Lovable reduce technological barriers. While I don’t think these tools replace the experience and training of software engineers, it will continue to be easier to build tech companies as AI tools develop. As the playing field becomes more level, it is even more important for a company to distinguish itself with a creative solution or innovative product.
You can build what you think is the coolest technology, but there needs to be a market demand for it.
It is easy to get wrapped up in the latest technological advancements and want to develop the most advanced product. However, if you build something that does not solve a problem for your target market it will be very difficult to turn a profit. If you build it, they will come is not a successful business plan. Think about the target audience and identify a solution that you can build better than your competitors.
Data is a high-value commodity.
Big data was the buzzword before AI - and data continues to be integral to tech companies. If you want to optimize something you first need to measure it. This requires a data pipeline to store information. Good data means you have a single source of truth. Without a solid data source a company cannot take advantage of advanced modeling and technologies - garbage in, garbage out.
Identify the value that you bring to the table, and use that magic to differentiate yourself.
Whether you are selling a service or interviewing for a position, think of yourself as the product. You need to identify your unique selling proposition - what makes you magical? It is also important to consider your own values when you are making a sale. You want to engage with opportunities that align with your guiding principles.
Colorado has a special ecosystem for startups.
Multiple panels highlighted the talent pool in Colorado and companies that have invested in the state. Founders emphasized the collaborative and supportive environment. There are less distractions and cutthroat competition compared to major coastal cities. In addition, investors and founders mentioned the economic advantages for manufacturing in Colorado.